I’m Josh Derouin
I’m a marketing, product and business consultant. I’ve spent 15+ years leading marketing, product and digital initiatives across industries, consistently helping organizations evolve in practical, measurable ways.
I lead at the intersection of business fundamentals and modern innovation — replacing outdated systems with strategies and operations that endure. My work is grounded in discipline, logic, and execution — not vanity metrics or fleeting trends.
I am creative enough to see what’s possible, pragmatic enough to make it real and disciplined enough to see it through.
Why I’m a fit for PE, owners, and operators:
- I’m attracted to the same businesses you are. Durable economics, operational leverage, and room for modern approaches to create outsized returns.
- I’m a “Josh” of all trades—and a finisher. Strategy, product, marketing, analytics and operations. I translate ambiguity into a plan and ship.
- I separate signal from noise. I prioritize relentlessly, align teams, and keep dashboards honest. No vanity metrics.
Operating Beliefs:
- Clarity beats speed. Clear scope, clean systems, aligned incentives.
- Execution is a product. Onboarding, enablement, and measurement are part of the product.
- Compounding is the goal. Build processes that improve.
- AI is an accelerant, not a strategy. Use it to move faster and see smarter—never to replace thinking.
Career Highlights:
- Scaled SaaS product revenue contribution 20× in six months.
- Turned agency analytics into a $1M+ revenue line.
- Built an enterprise engine handling 35K+ leads per month.
- Repositioned a legacy security brand, supporting a VC exit.
- Shipped early consumer mobile/ecommerce products that expanded reach.
Now:
Through my consulting practice, I help PE-backed, product-led, and founder-led companies modernize commercial systems and scale with discipline.
Josh is based in Milwaukee, Wisconsin and works remotely and on-site as needed with clients.
Trusted leadership across industries + business models.
Trusted cross-industry leader with experience across privately owned, Fortune 100, VC/PE-backed, and agency models, tailoring strategy to each organization’s goals.
High-stakes credibility and delivery.
CMOs and CEOs have trusted me to present marketing plans to boards, lead partnership strategies, and build operations and systems that drive multi-million-dollar decisions.
Transformative expertise + principled approach.
I connect strategy to execution—from modernizing B2B ecommerce for manufacturers to building global marketing dashboards and launching agency SaaS.
Don’t Just Take it From Me
“Josh has a real gift for simplifying complexity.”
He could distill big, technical ideas into clear, compelling stories that inspired confidence. He made data a priority, pushing us to use analytics and AI as accelerators for smarter execution and better outcomes.
Collin Page, Data Engineering Manager
“Josh stood out for his ability to translate complex analytics into clear, actionable strategies that drove measurable results.”
He built a custom social optimization model that improved performance and made analytics a shared language across teams. A rare leader who combines technical expertise, business strategy, and collaboration to deliver results.
Tom Van Ruiten, VP of Marketing
“Uniquely effective in designing, developing, implementing, and measuring strategies that grew our business.”
Integral in bringing teams and clients together for effective strategy development and implementation. Helped convey results in a way senior leaders could easily digest and track. Always grounded in principled use of data and AI to drive growth.
Joel English, Managing Partner
Ready to start?